Hey there! I’m
Marketing Leader
thedanmeyer@gmail.com
(717) 380-2911
Westbury, NY
About me
A marketing nerd in Westbury, NY
MARKETING EXECUTIVE DRIVING GROWTH THROUGH POWERFUL, DATA DRIVEN, OMNICHANNEL MARKETING STRATEGIES .
Sounds like a mouthful huh? Well that’s what decades of experience in B2B, B2C, DTC marketing strategy looks like. It’s equal parts creativity, analytics, AI powered efficiency, and just smart business accumen. Whatever your goals are for your marketing capabilities, I can help.
Recent Work
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I’ve gotten to work with some amazing brands!
Experience
Fractional Chief Marketing Officer
VENN Marketing, Inc.
11/2024 – Present
- Created and executed performance-based marketing plans for B2B/B2C clients, resulting in 240% increase in leads, 82% increase in engagement and 2x ROI
- Leveraged AI and ML for behavioral targeting and segmentation, increasing email open and click-through rates by 38% while implementing new ESP and client CRM
- Go-to-market consulting for two global pharmaceutical companies for $2.4 billion in expected sales. Applied agile methodologies to increase speed-to-market by 21% and increase global cross-team collaboration
- UX/UI audits and web redesigns for largest piano retailer on the West coast and largest drum e-commerce retailer in the South resulting in 57% increase in web leads and $72k per month in additional sales
- SEO/AEO/GEO consulting for Eurofins Pharmaceutical to improve generative AI results and organic traffic
- Tracked and analyzed all marketing activities to improve ad spend and drive greater conversions by building reporting dashboard in Tableau while syncing to Zoho Begin CRM and Zoho Marketing Automation
Director, Demand Generation Strategy, Global Campaigns & Media
West Pharmaceutical Services, Inc.
08/2021 – 11/2024
- Directed all global marketing campaigns, third party vendors, and events totaling $3.2 million budget annually
- Managed demand generation and go-to market strategies targeting clients Pfizer, Merck, Moderna and other major pharma customers; led global omnichannel campaigns increasing leads by 37% and $1.3M in sales
- Integrated AI tools for ABM content and ad optimization, improving ROAS by 47%
- Launched custom CDP, ESP, and CRM system; decreased lead acquisition costs by 29% and increased ABM conversion by 142%
- Developed senior-level marketing analytics dashboards using Sitecore, Tableau, and Power BI to attribute marketing’s $4.8 million-dollar direct contribution to sales
- Created and installed a global lead scoring and nurturing system with development team for custom marketing automation framework that could be attached to Sitecore Marketing Automation and custom CRM
UI Designer, Intern
MaxLab Themes Inc.
08/2013 – 02/2014
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Education & SKills
Skills
UX/UI Design
Product Strategy
Rapid Prototyping
Usability Testing
Information Architecture
Flatiron School
Full Stack Web Development
03/2012 – 07/2016
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University of California
BA Business Management
03/2008 – 07/2011
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References
Let’s Work Together
(717) 380-2911